There was a time not that long ago, when only the biggest, multi-branch businesses could afford to indulge in loyalty or gift cards, or to run complex promotions to increase brand awareness and sales. These days, with the right till and back-office software, these options are open to all, whatever the size of business, and they are an effective tool in understanding and growing your customer base.
A good EPoS system which allows you to have an overview of every area of your business from one place is a resource worth having. Find a system that is agile and bespoke enough to fit in with what you do and the way you do it.
With the Government's spring announcement, now could be the time to invest in upgrading EPoS systems.
