How Our EPOS Helps Boost Festive Sales

The run up to Christmas is the right time to put together promotional campaigns which will keep the footfall high and the tills ringing.

Our EPOS system takes a lot of the leg work out of setting up and running campaigns by automating processes and giving you the tools to craft the most successful campaigns.

The XSELL solution from POS allows you to set up a wide range of promotional campaigns easily. The beauty of the system is that you can apply a promotion to all your products, or to a particular range or type. Promotions are easily set up in the Back Office Suite and these updates are automatically sent to your tills, including start and end times.

Promotions can be run in store, online, or simultaneously in both. It’s a great way to encourage uptake of festive lines and even encourage sales of slower moving stock.

You can apply a wide range of promotion types to any campaign. The following are examples of ‘Multibuy’ promotions you can opt for:

Multibuy – Buy 1 get 1 free
Pick ‘n’ Mix – Buy 3 for £10
Fixed Saving – Buy 3 and save £5
Lowest Price – Buy 3 and get cheapest ½ price/free
Value – Free gift on purchases of £30+

The system also allows you to easily apply a percentage or value discount to a range of products of your choosing; whether that’s a brand, from a certain supplier, a type of product, or across your whole stock.

For all your steadfast customers, who enjoy the benefits of a loyalty card; give them an extra festive boost by increasing redemption points for the run up to Christmas, or by applying extra points on certain products.

Knowledge is Power

The XSELL EPOS software is not just great at helping you run campaigns; its comprehensive reporting suite gives you the ability to interrogate customer buying habits and seasonal sales patterns allowing you to predict trends and craft the most effective campaigns.

Another benefit is the means to ‘set and forget’. You can design promotions in advance and on the appointed day and time the tills will automatically apply the discounted rates. This gives you space to sort any in-store signage and get the word out without getting overloaded. Prices automatically go back to normal on the date you set.

In short, the XSELL EPOS Solution puts you in the driving seat of your business.

For more information or to book a free, no-obligation online demonstration of the software features, contact us here.

Posted: 21-11-2025