Helping it Fly Out the Door – Sales and Promotions the epos way

Those organised folk among us are already making a start on Christmas preparations, whether it’s the long-planned presents, the must have décor, or the perfect fayre. That’s why the run up to the festive season is an excellent time to run promotions.

Taking advantage of a well executed promotion maximises the amount of people coming through your door and how much they have under their arm when they leave it again.

There are many approaches to promotions you can take, depending on what you would like to achieve.

Promote new seasonal lines
Up sell to your existing customer base
Encourage footfall and find new, loyal customers
Sell end of season or end of line products

The best EPOS systems should have the facility to help plan and execute many different type of promotions. Our XSELL software has a whole suite dedicated to help you run many different types of promotions without you drowning in the administration of them.

Multibuy Promotions

There are several different methods of Multibuy promotions to encourage your customers to spend more and discover more of your product range:
Multibuy – e.g. buy 1 get 1 free
Pick ‘n’ Mix – e.g. buy 3 for £10
Fixed Saving – e.g. buy 3 and save £5
Lowest Reduced – e.g. buy 2 and get the 3rd ½ price
Value – e.g. free gift when you spend over £30
Discount – e.g. apply a percentage discount over a selection of products or across the whole store

The XSELL system allows you to easily set up the type of promotion you want, what the level of discount will be, and also the date and time the sale should begin and end. During this set up it is also a work of moments to choose which of these products the discount is applied to.

It could be across the whole store, or it could be across a certain range; a brand, or by a supplier – the possibilities are endless!

Once set, the Till will automatically apply the new prices within the timeframe set. It means you can set the promotion up in no time at all and have more hours to spend on your promotional signage and communications.

Afterward, it is simple to report on sales of the promoted items and analyse the results, all helping to plan for the next promotion.

Other Promotion Types

Loyalty Card promotions are a great way to up sell to your customer base. You can increase the accrual points very easily or set up an extra discount on a range of products for those who present a loyalty card.

Voucher Codes are still popular today as a way to drive sales and reward customer loyalty and a very good way to promote your business.

In Summary

Promotions are intrinsic in business, but they can be time consuming to organise and run. The XSELL software suite is designed to make efficient use of your time in setting up, overseeing and reporting on all promotion types.

Book a call with us or a free online demo to find out how much of the heavy lifting the XSELL software does when it comes to running promotions.

Posted: 02-10-2025